No matter what type of business you are running. It is crucial that you have a strong presence on Twitter marketing. Twitter is an incredibly important and powerful social media network. That is one of the largest on the net with approximately 316 million monthly active users and about a billion registered users. Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives, even featuring in movies and TV shows as a prominent plot point. And its marketing potential is gigantic.
Apart from its size and prominence, Twitter benefits from a number of features that make it perfectly tailored for use as a marketing tool. While some businesses will certainly be better suited to its unique advantages than others. There is no denying that every type of company can benefit from it in some way or another. In the best case scenario, it could help you to improve your customer relations, to provide a better service. And to greatly increase your leads, your turnover and your profits.
In fact, some businesses will find that they actually can’t cope with the amount of business that comes their way as a result of a new Twitter campaign. If you get Retweeted by a prominent user, or if one of your posts starts trending then you can find yourself inundated by a swarm of new customers. This can be a little like opening Pandoras Box. And its not always so easy to put the Genie back in the bottle.
Why Twitter is Perfect for Digital Marketing
Just before we jump in and start looking at all the twitter marketing strategy and hacks you can use to get ahead on Twitter. Let’s take a moment to examine what it is about Twitter that’s so perfect for helping you get the word out. At the same time, well be looking at what it is about Twitter generally that has helped it to get to the point where it is.
Low Time Investment
The key idea behind Twitter is really that it limits the number of characters you can post or Tweet (to 140 to be precise). What’s interesting about this concept is that on the face of it, it sounds like a limiting factor. Twitter has restricted its users and made that a feature.
On top of the core features of twitter for business, the platform has also grown to present many more opportunities that we digital marketers can make use of. There are tons of apps, widgets and other platforms for instance that make it very easy to enjoy Twitter in a convenient and bite- sized format. Mobile users can even receive Tweets from users they are following as notifications. Giving you much more direct access to your audience. Likewise, embedding Twitter into the sidebar on your website can also aid growth considerably. As can using one of the countless tools that allows you to automate the publishing of Twitter content. And that’s before we have even mentioned the formalized advertising platform
Table Of Contents
1: An Introduction to Twitter Marketing
2: Building Your Brand and Creating Synergy, Some Examples of Ways You Can Create Synergy
3: Delivering High Quality Content, The Lifestyle, Getting Personal, Reacting to the News, Finding and Sharing Content, Deals and Offers
4: Work Smart, Not Hard, Tools, Twitter Analytics
5: The Social Aspect and Growth Hacking, Growth Hacking With Influencer Marketing. Real World Networking, Engagement, Follow and Follow Alike, Inviting People to Join In, Marketing Events
6: More Uses and Angles on Twitter, Reputation Management and Public Relations, Twitter Advertising
7: Conclusions and a Strategy Outline