Product Description
Based on the principle that it doesn’t really matter how great your product is if no one knows you are selling it, the traffic generation techniques ebook is jam-packed with traffic-building tips, tricks, techniques and secrets that have all been proven to work in today’s competitive internet marketplace.
Traffic Generating Techniques
Without website traffic your website isn’t going to do you any good. Many people do not realize this and they believe that once the website is built and on the web that is all they have to do. Unfortunately, this is simply not true and this is also the demise of several websites.
There are approximately 4 million websites on the Internet. Additionally, there are approximately 1 million spam sites. These sites steal traffic from sites that are useful. They drive your readers into traps of advertisements that they find it difficult to get out of. These sites are also only designed to generate traffic without providing any good information on the web.
Traffic just doesn’t appear. Sure, you’re going to have people stumble across your website. But the chances of them staying long and coming back are slim to none. The main reason that you don’t see immediate traffic once you get your website posted is because traffic has to have a source. People have to see a link to your site and click on it to go to your site. Or, they have to see the address on a piece of marketing material and then go seek out your website from there.
Website Traffic and Sales
If you’ve been on the Internet much at all you probably know that traffic is the key to generating sales and sales are the keys to generating money. Traffic is a very profitable thing, but your traffic has to be targeted traffic. It can be a bunch of hits that don’t intend to purchase your products. This also means that you should avoid any traffic generating scheme that seems too good to be true, because it probably is.
There are several ways that traffic can generate you money, including:
Increased Sales
The more people you attract, the better your chances are of selling your products or services. The more products or services you sell, the more money you will make.
Build You Lists of Prospects
Mailing lists are a great way to keep people informed about your business. By generating traffic you can generate mailing lists as well.
Expose Your Brand or Your Service’s Popularity
The more traffic you can attract, the more people are going to know about you. They will then pass on information and praise about your business to other people who will then visit your website and hopefully purchase your products as well.
Plain and simple – if you have no traffic, you will make no money. This is the way the world works when it comes to business. And this is especially true for an online business.
The Two Strategies of Traffic Generation
There are two ways that you can generate traffic on the Internet. They are very simple and concise and include:
- Free Traffic
- Paid Traffic
Free traffic is not entirely free, as it will still require an investment of time. Also, there is no guarantee that either way will generate money. But they are where you want to start and they are both very powerful ways of generating traffic if you used appropriately.
Paid traffic can be useful depending on the type of product that you are selling. If you are in a Google Adwords program, you can use paid advertising and generate traffic in a very effective manner. People who click on your advertisements are likely to be interested in your product and likely to buy. Also, those people who click on those advertisements know that they are being sent to a site that has paid for placement. And they know it is a site where something is to be purchased. However, this is the “right way” to make money off of paid traffic. You can also use this program the “wrong way” and generate money as well. For example, Perry Marshall is an expert at using paid advertising to generate traffic and profits, but he often uses Adwords the “wrong way.”