Product Description

Introduction to Pinterest Power & the People Who Live There

So, you’ve heard about Pinterest power and you’d like to find a way to make it work for your business. This is one of the most popular social media marketing websites ever created. That is saying something because there have been dozens of astronomically successful social media platforms in the past decade or two. In fact, Pinterest is such a force to be reckoned with that they have now earned the number three spot in social media website rankings. That means there are top social media sites Facebook, Twitter and then Pinterest. Any business person that wants to increase their revenue and online presence should be on Pinterest.

What is Pinterest? How does it Work?

Pinterest is a social bookmarking site. Basically, it is a place where people hang out. And when they find something cool, they show it to all of their friends. While the social bookmarking site was not a new concept by any means when Pinterest launched. They were one of the first to include a visual component as the basis for a social media websites.

When you post something on Pinterest, it has to have an image as the basis of the post. You post – or “pin” your photos on a virtual pinboard, and can “repin” other people’s images from their own feeds. Pinterest is different than the traditional social media sharing site. Because people can create their own boards that people can browse so that someone who only wants to look at the photos. In a single category doesn’t have to sift through every picture that the user has ever posted, such as the case with both Facebook and Twitter.

Why Has Pinterest Become so Popular?

Pinterest has grown to be the number three social network sites on the internet. Which is impressive considering that they were competing against giants like Google Plus, Stumbleupon and Digg. They obviously do something different than the sites mentioned. Which is part of the reason visitors have flocked to set up boards and pin their favorite pics. Today’s world runs on visual stimuli and that’s exactly what Pinterest provides to their users. Here are a few other reasons that the site has grown to epic proportions.

How You Can Use Pinterest for your Business

Pinterest power is a great tool. We’re going to explore how you can use this social media site to promote your business in the remaining chapters. But basically, you post content on your site, share it on Pinterest. And try to get traffic from there to your own website. So, if you post great pictures, Pinterest can be a huge source of traffic for your business, some of whom may turn into one-time or long-term customers.

What Kind of People Use Pinterest?

According to statistical analysis and research that has been done on the demographics of Pinterest, the audience members that use the social media site are the perfect place for social media campaign to. Many of them are high- income families, business owners and people looking for inspiration on what to buy. The Pinterest audience is ready-made to funnel to your website and send to your checkout, but you need to make sure that you are respecting your audience and doing everything you can to contribute, rather than just be posting to try to sell something. People use social media sites to be sociable, and businesses that understand this, and make sure their business is connecting with followers, are the ones that are most successful.